Conceptualization and Designing Costs

Basic starting at ₤500* – ₤1,000

Our basic package for book cover design.

  • 3 unique cover concepts
  • 3 rounds of revisions
  • Preparation of press ready files

*You will provide images/art and clear direction for cover concept for our lowest rate

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STEP UP starting at ₤2,000+

Our most popular cover and single / two colour page layout package.

  • 3 unique cover concepts
  • Text book layout design (without images, up to 200 pages)
  • 3 rounds of revisions of both the cover and layout
  • Preparation of press ready files
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NEXT LEVEL starting at ₤2,500+

Package for a cover and full colour page layout.

  • 3 unique cover concepts
  • Book layout design with graphs, images, charts, etc.
  • 3 rounds of revisions of both the cover and layout
  • Preparation of press ready files
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MOON WALK starting at ₤3,500+

Great for cookbooks, coffee table books, family histories...

  • 3 unique cover designs and layout to match
  • Explore unique printing/packaging
  • Develop various marketing/sales tools
  • Preparation of press ready files
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The above rates are our most common fee structures, we would be happy to discuss your project in detail to get a better sense of your unique needs and provide you a custom estimate.


How long does the entire design process take?

Typically we will have a cover concept for you to review 3–5 days before starting the project. After that, we will go back and forth a few times to try to achieve the desired result. Once we have approval on a cover, we will create a sample interior design for your review. This typically takes 3–5 days. Once again, we will go back and forth with you a few times before continuing on to the full layout, which typically takes about 1–3 weeks depending on a number of factors (e.g., design complexity and extent of feedback/changes). Most simple, text-driven books will be a 1- to 2-month process from start to finish.

Are your rates industry standard?

Yes. In most cases, professional book cover design fees start at £1,500. But the general range is £800–£1500 for a book cover, and about the same for a simple text-driven layout design. While there are many companies and freelancers that may offer significantly lower rates, it’s usually very apparent in the final product. With nearly 20 years of experience in publishing, we pride ourselves on a thorough knowledge of the publishing industry. We work with many of the top publishing houses and have helped countless indie publishers get the exposure they deserve. Many of our indie clients take advantage of our other services as well, as they find it’s convenient and results in a more consistent visual tone for all of their various marketing needs. We’d love to discuss your specific needs and see how we can work together to create something we’re all proud of.

Are there any additional fees that we should expect to encounter throughout the design/layout process?

Occasionally a project goes beyond our estimated parameters and the need arises to expand the initial budget to cover our additional time. This scenario is rare, as we take necessary precautions to ensure it doesn’t happen. It is possible, however, though you would be notified of any additional fees well in advance. Other costs that may be incurred relate to the licensing of images (often photography or illustration) from outside sources such as stock-image agencies or commissioned independent artists. If the need arises for such work in your project, we’ll consult with you and present a revised estimate before proceeding.

How much will the fee be for me to design and print 50-500 copies of my book?

Our general design rates would apply, so starting at $750 with additional fees depending on the inclusion of certain options and services. To be clear, we are not printers. However, we work with many printers, and while we’ll look for a perfect printer for you, most of them won’t handle small print runs. The cost of printing is not included in our basic fee structure. It is quoted from one of our trusted printing vendors.

Do you provide information about the copyright page/barcode/ISBN number?

No, we request that it be provided to us.

What do these terms mean

Throughout the process of designing your book, you will often hear a few of the following terms. If you are uncertain about what they mean, please ask us! We love to shed light on the workings of our industry and craft. Here are a few terms that you may find useful.

This refers to the dimensions of your physical book, as well as your page size. The two may or may not be the same, depending on if you are doing a hardcover (hardback) with a dust jacket or a softcover (paperback). While there are standard sizes for books (that fit well on most shelves and are easy to hold and read), there really is no “standard size.” We’ll discuss what your best options are, of course. Sometimes they’re based on the type of printer you choose, other times they’re determined by the orientation of images in your book or other design and layout considerations.

This is the amount of pages to which your book flows. So it’s not your raw manuscript in question, but rather the file that we have designed and prepared for you. The number of pages found in that file will be your page count. Your book’s page count influences many factors: the cost of your book, the spine size, the thickness and feel of your book in a reader’s hands, binding types and more. We will help you achieve a page count that suits your needs.

This often refers to the actual word count of your raw manuscript file. Knowing it allows us to gauge the amount of pages your book will be in a normal, readable font size.

Images that are destined to be printed on paper need a resolution of roughly 300 to 400 dots per inch (dpi). This refers to the quality of your images. Images that are not at the correct size/resolution for printing will print poorly, often lacking sharpness and clarity or appearing pixelated. You can expect them to print out blurry and look cheap and lower in quality. An image resolution of 72 dpi up to 250 dpi is often too small for reproduction unless the size is very large. We can determine if your images are adequate for print reproduction and help you achieve the best possible image resolution—and therefore the best possible result.

The term RGB stands for red, green and blue. This is the light source/color space with which your computer screen displays images. While some things may look great on-screen, they will not reproduce with the same tonal quality or vibrancy they appear to possess when viewed on a monitor.

The color space/mode/range that most printing presses use is called CMYK, or cyan, magenta, yellow and black inks. These four inks are used in the printing process to achieve all arrays of colors needed for most printing. Occasionally special inks may be employed to achieve a certain level of vibrancy in an image. A common color system used for specialty inks is Pantone. All files destined for print must be converted from the RGB color space to CMYK, in order for them to reproduce properly. We will guide you through this process, but in most cases it’s not something you need to worry about.

Most simple text layouts use a single color: black. This is typical of most text-driven books or books using standard black-and-white photographs (halftones). One-color printing is generally used for book interiors. However, a cover may sometimes look best in a single color as well (though rarely).

Two- and three-color printing is referred to as duotone or tritone. These printing processes use black and one or two additional accent colors typically. It may prove to be a nice touch to have an accent color throughout your book, as opposed to just using a standard black. Usually this type of printing, beyond just black, will incur additional printing costs.

Four-color printing uses the CMYK color mode, although special inks may be substituted. Four-color printing is for books that require the reproduction of photographs and images in their original/full-color ranges. So, in most cases, photography books, architectural books, cookbooks and the like will benefit from a four-color (CMYK) printing process. Additional printing features like varnishes (used to bring out colors and preserve ink on paper) can also be applied, as well as a matte varnish/finish.

  • 1C=1 color (typically black, but it can be a single specialty ink of any color).
  • 4C=Full color (or 4 color, CMYK printing).
  • 5C+=4 color printing plus an additional spot ink/custom ink. This could be a metallic ink or simply a custom mixed ink besides the standard CMYK colors.
  • Special inks=Custom mixed inks or color ink libraries like Pantone (PMS). A project can use only special inks and a project can end up being a 1, 2, 3, 4, 5 or 6+ color job if only speciality inks are being used. This is typically done in silkscreen and can be done on press but can get pricey.

Book binding can take many forms: basic softcover, hardcover with jacket, case wrap (hardcover but no dust jacket), perfect binding, exposed binding and more. Binding basically refers to how your book pages are stitched together, or glued to a book block (the paper or chipboard that houses your book’s pages).

Most projects require paperback (a flexible cardstock cover) or hardcover (a thick chipboard with a printed case wrapping) with dust jacket binding. We can help you explore other options, including slipcases (external cases that books can slip into), clamshells (box-like structures that books can be housed in) and much more.

Also known as printer’s proofs, these are samples sent from the actual printing press that show how your book cover and pages will print (usually these are big, untrimmed sheets). While an additional cost is incurred to see the proofs, it’s well worth it in terms of gauging how your book will actually print. We’ll look over the color proofs with you to see if there are any refinements that can be made to achieve the best final result in the printed piece.

If you look at how a book’s pages are grouped together, you will see that they are bound in sections. These sections are groupings of pages that allow the book to be bound in the best possible way, ensuring durability. They also allow for the glue to bind properly to the spine of your book. The page signatures are important in some cases because they can dictate how many pages the book needs to be. A book may need to either stay under or above a certain page count, based on signature allowance. This is something we remain mindful of when designing your book layout.

Sounds lovely, doesn’t it? Well, it is. In fact, this printing process allows you to print only one copy of a book, if that’s all you need. As with traditional printing, it may cost you more to print fewer books. Nonetheless, books are only printed when they are needed. POD printing is often a great option for the self-publisher/indie author who doesn’t want to end up with a pallet of books in their garage that they have yet to discover an appropriate distribution channel for. We will assist you in deciding what your most economical printing options are.

Most of the art we use on our covers or interiors is sourced from various stock sites. In most cases we strive to use royalty-free images. Royalty-free means that you won’t need to worry about paying additional fees for the images—the cost will be included in your original estimate. Once in a while, images may need to be sourced from rights-managed stock websites. In such an instance, you may need to pay an additional fee to use them. Prices vary, but rest assured you will be informed of our desire to use any such image well in advance of us charging you for it. We’re nice like that.

The reason we may want to use a rights-managed image is that we can’t always find the right images elsewhere, and we just happened to find the perfect image on a rights-managed website. We will do everything we can to try to use royalty-free art, but sometimes there’s no way around it. What can we say? There are lots of photographers and artists out there doing great work and they want to get paid for it. Rates depend on how much of an image we use on the cover or interiors of your book. Sometimes we use a fraction of an image; other times we use the whole thing. Your licensing agreement with the stock house will stipulate how much it will cost you, how long you can use it for, if you can use it in other marketing ventures, etc. Again, we will guide you through the process and make sure you’re getting what you need.

The amount of copies of your book that will be printing.